SADA 2026: a major meeting point for business in Africa
From June 6 to 8, 2026, Algiers will host the 4th edition of the African Business Fair (SADA 2026) at the Higher School of Hospitality and Restaurant Management of Algiers (ESHRA).
Over the years, the event has become a leading pan-African platform for economic exchange. It promotes business partnerships and cooperation among stakeholders from across the continent.
Held under the theme “Building the African partnerships of tomorrow: innovation, economic sovereignty, and continental integration”, this new edition will bring together institutional representatives, investors, companies, professional organizations, as well as delegations from more than 25 African countries.
In addition, since its creation, the fair has benefited from the support of a strong African diplomatic network. This dimension reinforces its role in promoting intra-African trade and economic cooperation opportunities.
SONARIC at SADA 2026: promoting Algerian industrial expertise
On the occasion of this 4th edition, SONARIC will take part in the fair to present its expertise and product range aimed at both the national and African markets.
This participation is part of the development strategy of the ELEC EL DJAZAIR Group, which seeks to strengthen its presence in continental markets. It also represents an opportunity to showcase Algerian industrial capabilities to economic partners from various regions of Africa.
Through its stand, SONARIC will be able to engage directly with business operators, distributors, investors, and institutional stakeholders seeking reliable and competitive industrial solutions.
SADA 2026: a platform dedicated to partnerships and export
SADA stands out for its results oriented professional format. Indeed, the fair combines a multisector exhibition, targeted B2B meetings, institutional networking, and discussions on investment opportunities.
The 2026 edition also introduces several new features. These include the Export Village, designed to support companies in accessing African markets, as well as a hub dedicated to micro-enterprises and startups. An “Africa Pitch” space will also allow African companies to present their projects and cooperation needs.
These initiatives reflect the organizers’ ambition to make SADA a practical platform capable of generating concrete opportunities for participants.
SONARIC: a presence focused on Africa
SONARIC’s participation in SADA 2026 reflects the outward-looking momentum led by the ELEC EL DJAZAIR Holding. It also highlights the importance placed on export development and the strengthening of African economic partnerships.
In a context marked by the acceleration of the African Continental Free Trade Area (AfCFTA), industrial companies are encouraged to develop new forms of cooperation and explore high-potential markets.
This presence will therefore help showcase national expertise while fostering exchanges with leading economic actors.