A participation focused on African partnerships
From June 6 to 8, 2026, SONARIC took part in the 4th edition of the African Business Exhibition (SADA 2026), held at the Higher School of Hospitality and Catering in Algiers (ESHRA). Held under the theme “Building tomorrow’s African partnerships: innovation, economic sovereignty and continental integration,” the event brought together numerous economic stakeholders from across the African continent.
This event represented an important opportunity to strengthen professional exchanges, develop business networks, and explore new prospects for cooperation.
SONARIC at SADA 2026: a presence at the heart of African exchanges
Over three days, the African Business Exhibition hosted companies, investors, institutions, and diplomatic representatives from more than twenty-five African countries.
Thus, participants were able to exchange views on the continent’s economic challenges. In addition, several business meetings helped identify potential collaboration opportunities across different sectors.
Through its booth, SONARIC showcased its industrial know-how as well as the diversity of its products and solutions. This presence also helped highlight the capabilities of Algerian industry to professional visitors from several African countries.
SADA 2026: a platform dedicated to African economic integration
This fourth edition highlighted several strategic themes for the continent’s economic development.
Among the topics discussed were the African Continental Free Trade Area (AfCFTA), project financing mechanisms, industrialization, innovation, and entrepreneurship.
Furthermore, conferences and panel discussions provided participants with a better understanding of the opportunities offered by African markets. The debates also emphasized the importance of strengthening intra-African partnerships to support sustainable and inclusive growth.
B2B meetings facilitated direct exchanges between companies and investors, helping to create new cooperation opportunities.
SONARIC at SADA 2026: promising contacts for the future
During the exhibition, SONARIC established several initial contacts with economic operators, potential partners, and institutional representatives.
These exchanges made it possible to identify cooperation opportunities in various fields. They also confirmed the growing interest in Algerian industrial capabilities in African markets.
In addition, this participation helped strengthen SONARIC’s visibility among influential economic stakeholders. It also expanded its professional network in a highly favorable environment for partnerships.
SONARIC reaffirms its commitment to Africa
At the end of this participation, the African Business Exhibition confirms its role as a key economic event for companies seeking to expand their presence on the continent.
Indeed, SADA provides a favorable framework for networking, prospecting, and identifying new investment opportunities. It also serves as a privileged platform to promote national know-how and encourage exchanges between African economies.
Through its participation in SADA 2026, SONARIC reaffirms its commitment to industrial development and to strengthening African economic relations. This participation is fully aligned with the strategy of ELEC EL DJAZAIR Holding aimed at supporting the opening of Algerian companies to African markets.
